# Opportunities Lie in the Demand Side: Transcending the Discovery-Creation Debate

> Research article (Academy of Management Review, 2018) · cited 30× · AI/ML

**Wikidata**: [openalex:W2896819397](https://www.wikidata.org/wiki/openalex:W2896819397)  
**Source**: https://4ort.xyz/entity/opportunities-lie-in-the-demand-side-transcending-the-discovery-creation-debate