# Opinion Mining and Sentiment Analysis in Marketing Communications: A Science Mapping Analysis in Web of Science (1998–2018)

> Research article (Social Sciences, 2020) · cited 20× · AI/ML

**Wikidata**: [openalex:W3007443032](https://www.wikidata.org/wiki/openalex:W3007443032)  
**Source**: https://4ort.xyz/entity/opinion-mining-and-sentiment-analysis-in-marketing-communications-a-science-mapping-analysis-in-web-of-science-19982018