# Operant Behavioral Economics for E‐mail Marketing: An Experiment Based on the Behavioral Perspective Model Testing the Effectiveness of Motivational Operation, Utilitarian and Informational Stimuli

> Research article (Managerial and Decision Economics, 2015) · cited 19× · AI/ML

**Wikidata**: [openalex:W1586274433](https://www.wikidata.org/wiki/openalex:W1586274433)  
**Source**: https://4ort.xyz/entity/operant-behavioral-economics-for-email-marketing-an-experiment-based-on-the-behavioral-perspective-model-testing-the-eff