# Open evaluation of new product concepts at the front end of innovation: objectives and contingency factors

> Research article (R and D Management, 2015) · cited 27× · AI/ML

**Wikidata**: [openalex:W1505105468](https://www.wikidata.org/wiki/openalex:W1505105468)  
**Source**: https://4ort.xyz/entity/open-evaluation-of-new-product-concepts-at-the-front-end-of-innovation-objectives-and-contingency-factors