# Open branding: Managing the unauthorized use of brand-related intellectual property

> Research article (Business Horizons, 2020) · cited 12× · AI/ML

**Wikidata**: [openalex:W3046878655](https://www.wikidata.org/wiki/openalex:W3046878655)  
**Source**: https://4ort.xyz/entity/open-branding-managing-the-unauthorized-use-of-brand-related-intellectual-property