# Online store image effect on perceived risks towards online purchasing behaviour

> Research article (International Journal of Business Information Systems, 2020) · cited 11× · AI/ML

**Wikidata**: [openalex:W4232037539](https://www.wikidata.org/wiki/openalex:W4232037539)  
**Source**: https://4ort.xyz/entity/online-store-image-effect-on-perceived-risks-towards-online-purchasing-behaviour