# Online shopping experience in an emerging e‐retailing market: Towards a conceptual model

> Research article (Journal of Consumer Behaviour, 2018) · cited 90× · AI/ML

**Wikidata**: [openalex:W2790473416](https://www.wikidata.org/wiki/openalex:W2790473416)  
**Source**: https://4ort.xyz/entity/online-shopping-experience-in-an-emerging-eretailing-market-towards-a-conceptual-model