# Online relationship marketing and customer loyalty: a signaling theory perspective

> Research article (International Journal of Bank Marketing, 2018) · cited 164× · AI/ML

**Wikidata**: [openalex:W2897824790](https://www.wikidata.org/wiki/openalex:W2897824790)  
**Source**: https://4ort.xyz/entity/online-relationship-marketing-and-customer-loyalty-a-signaling-theory-perspective