# Online privacy as an integral component of strategy: allaying customer fears and building loyalty

> Research article (Journal of Business Strategy, 2020) · cited 14× · AI/ML

**Wikidata**: [openalex:W3024019737](https://www.wikidata.org/wiki/openalex:W3024019737)  
**Source**: https://4ort.xyz/entity/online-privacy-as-an-integral-component-of-strategy-allaying-customer-fears-and-building-loyalty