# Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches

> Research article (Journal of Marketing Communications, 2023) · cited 16× · AI/ML

**Wikidata**: [openalex:W4321083633](https://www.wikidata.org/wiki/openalex:W4321083633)  
**Source**: https://4ort.xyz/entity/online-integrated-marketing-communication-strategies-of-international-brands-standardization-vs-adaptation-approaches