# Online Consumer Typologies and Their Shopping Behaviors in B2C E-Commerce Platforms

> Research article (SAGE Open, 2019) · cited 89× · AI/ML

**Wikidata**: [openalex:W2948375769](https://www.wikidata.org/wiki/openalex:W2948375769)  
**Source**: https://4ort.xyz/entity/online-consumer-typologies-and-their-shopping-behaviors-in-b2c-e-commerce-platforms