# Online brand advocacy (OBA): the development of a multiple item scale

> Research article (Journal of Product & Brand Management, 2019) · cited 120× · AI/ML

**Wikidata**: [openalex:W3000324606](https://www.wikidata.org/wiki/openalex:W3000324606)  
**Source**: https://4ort.xyz/entity/online-brand-advocacy-oba-the-development-of-a-multiple-item-scale