# Online ad effectiveness evaluation with a two-stage method using a Gaussian filter and decision tree approach

> Research article (Electronic Commerce Research and Applications, 2019) · cited 24× · AI/ML

**Wikidata**: [openalex:W2942420944](https://www.wikidata.org/wiki/openalex:W2942420944)  
**Source**: https://4ort.xyz/entity/online-ad-effectiveness-evaluation-with-a-two-stage-method-using-a-gaussian-filter-and-decision-tree-approach