# “One of these days, things are going to change!” How do you make sense of market disruption?

> Research article (Business Horizons, 2018) · cited 19× · AI/ML

**Wikidata**: [openalex:W2789654759](https://www.wikidata.org/wiki/openalex:W2789654759)  
**Source**: https://4ort.xyz/entity/one-of-these-days-things-are-going-to-change-how-do-you-make-sense-of-market-disruption