# On the role of social media platforms in the creator economy

> Research article (International Journal of Research in Marketing, 2024) · cited 42× · AI/ML

**Wikidata**: [openalex:W4400642522](https://www.wikidata.org/wiki/openalex:W4400642522)  
**Source**: https://4ort.xyz/entity/on-the-role-of-social-media-platforms-in-the-creator-economy