# On the Other Hand…: Enhancing Promotional Effectiveness with Haptic Cues

> Research article (Journal of Marketing Research, 2019) · cited 22× · AI/ML

**Wikidata**: [openalex:W2981384712](https://www.wikidata.org/wiki/openalex:W2981384712)  
**Source**: https://4ort.xyz/entity/on-the-other-hand-enhancing-promotional-effectiveness-with-haptic-cues