# On the Dynamics of a Viral Marketing Model with Optimal Control using Indirect and Direct Methods

> Research article (Statistics Optimization & Information Computing, 2018) · cited 11× · AI/ML

**Wikidata**: [openalex:W2899302582](https://www.wikidata.org/wiki/openalex:W2899302582)  
**Source**: https://4ort.xyz/entity/on-the-dynamics-of-a-viral-marketing-model-with-optimal-control-using-indirect-and-direct-methods