# On the customer lifetime value: a mathematical perspective

> Research article (Computational Management Science, 2016) · cited 13× · AI/ML

**Wikidata**: [openalex:W2533408346](https://www.wikidata.org/wiki/openalex:W2533408346)  
**Source**: https://4ort.xyz/entity/on-the-customer-lifetime-value-a-mathematical-perspective