# On electronic word-of-mouth diffusion in social networks: curiosity and influence

> Research article (International Journal of Advertising, 2016) · cited 35× · AI/ML

**Wikidata**: [openalex:W2597709861](https://www.wikidata.org/wiki/openalex:W2597709861)  
**Source**: https://4ort.xyz/entity/on-electronic-word-of-mouth-diffusion-in-social-networks-curiosity-and-influence