# On conceptualizing, measuring, and managing augmented technology use in business-to-business sales contexts

> Research article (Journal of Business Research, 2019) · cited 37× · AI/ML

**Wikidata**: [openalex:W2969310498](https://www.wikidata.org/wiki/openalex:W2969310498)  
**Source**: https://4ort.xyz/entity/on-conceptualizing-measuring-and-managing-augmented-technology-use-in-business-to-business-sales-contexts