# Omnichannel Shopper Segmentation in the Fashion Industry

> Research article (Journal of Promotion Management, 2019) · cited 36× · AI/ML

**Wikidata**: [openalex:W2923995736](https://www.wikidata.org/wiki/openalex:W2923995736)  
**Source**: https://4ort.xyz/entity/omnichannel-shopper-segmentation-in-the-fashion-industry