# Omnichannel marketing: structured review, synthesis, and future directions

> Research article (The International Review of Retail Distribution and Consumer Research, 2022) · cited 30× · AI/ML

**Wikidata**: [openalex:W4212916003](https://www.wikidata.org/wiki/openalex:W4212916003)  
**Source**: https://4ort.xyz/entity/omnichannel-marketing-structured-review-synthesis-and-future-directions