# Omnichannel Management in B2B. Complexity-based model. Empirical evidence from a panel of experts based on Fuzzy Cognitive Maps

> Research article (Industrial Marketing Management, 2021) · cited 51× · AI/ML

**Wikidata**: [openalex:W3155927137](https://www.wikidata.org/wiki/openalex:W3155927137)  
**Source**: https://4ort.xyz/entity/omnichannel-management-in-b2b-complexity-based-model-empirical-evidence-from-a-panel-of-experts-based-on-fuzzy-cognitive