# Omnichannel in the fashion industry: A qualitative analysis from a supply-side perspective

> Research article (Heliyon, 2020) · cited 45× · AI/ML

**Wikidata**: [openalex:W3036863515](https://www.wikidata.org/wiki/openalex:W3036863515)  
**Source**: https://4ort.xyz/entity/omnichannel-in-the-fashion-industry-a-qualitative-analysis-from-a-supply-side-perspective