# Omni‐channel customer segmentation: A personalized customer journey perspective

> Research article (Journal of Consumer Behaviour, 2024) · cited 10× · AI/ML

**Wikidata**: [openalex:W4403476330](https://www.wikidata.org/wiki/openalex:W4403476330)  
**Source**: https://4ort.xyz/entity/omnichannel-customer-segmentation-a-personalized-customer-journey-perspective