# Omni-channel users and omni-channel customers: a segmentation analysis using distribution services

> Research article (Spanish Journal of Marketing - ESIC, 2019) · cited 36× · AI/ML

**Wikidata**: [openalex:W2991517504](https://www.wikidata.org/wiki/openalex:W2991517504)  
**Source**: https://4ort.xyz/entity/omni-channel-users-and-omni-channel-customers-a-segmentation-analysis-using-distribution-services