# OMGPop

> independent game studio later purchased by Zynga

**Wikidata**: [Q7090143](https://www.wikidata.org/wiki/Q7090143)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/OMGPop)  
**Source**: https://4ort.xyz/entity/omgpop

## Summary  
OMGPop was an independent video‑game developer founded in 2006 that created social‑gaming experiences and operated a social networking service. The studio was later acquired by the American social‑game company Zynga, becoming a former entity within Zynga’s portfolio.

## Key Facts  
- **Founded:** 2006【inception】.  
- **Industry classification:** Video game developer (now a former entity)【instance_of】.  
- **Parent organization:** Acquired by Zynga, a U.S. social‑game developer【parent_org】.  
- **Primary product:** Social networking service focused on casual games【product_or_material_produced】.  
- **Website:** http://www.omgpop.com (English language)【website】.  
- **Alexa rank (30 Nov 2017):** 3,412,793【alexa_rank】.  
- **Investor:** Q2616400 (unspecified investor)【investor】.  
- **Aliases:** OMGPOP, omgpop.com, iilwy【aliases】.  
- **Freebase IDs:** /m/047fxdl, /m/03hczg2【freebase_id】.  
- **Crunchbase organization ID:** omgpop【crunchbase_organization_id】.  

## FAQs  
### Q: What was OMGPop?  
A: OMGPop was an independent video‑game studio founded in 2006 that produced a social networking service for casual games. It later became part of Zynga after being purchased.  

### Q: When and by whom was OMGPop founded?  
A: OMGPop was founded in 2006; the source does not list individual founders, only the corporate inception date.  

### Q: Which company owned OMGPop after its acquisition?  
A: After its acquisition, OMGPop became a subsidiary of Zynga, the American social‑game developer headquartered in San Francisco.  

### Q: What type of products did OMGPop create?  
A: OMGPop produced a social networking service that hosted casual, social games, positioning it within the video‑game development sector.  

### Q: Is OMGPop still an active independent studio?  
A: No; OMGPop is classified as a “former entity” after its purchase by Zynga, indicating it no longer operates independently.  

## Why It Matters  
OMGPop played a pivotal role in the early era of social gaming by blending casual game design with a built‑in social networking layer. Its model demonstrated how games could thrive on viral sharing and community interaction, a concept that later became central to the mobile and social‑media gaming ecosystems. Zynga’s acquisition of OMGPop underscored the strategic value of such platforms, signaling a broader industry shift toward integrating social features directly into games. By pioneering this approach, OMGPop helped shape user expectations for interconnected, shareable gaming experiences and contributed to the rise of “social games” as a dominant genre in the late‑2000s and early‑2010s.  

## Notable For  
- Being an early independent studio that combined gaming with social networking.  
- Its acquisition by Zynga, highlighting the market’s appetite for socially integrated game platforms.  
- Operating a website (omgpop.com) that achieved a measurable Alexa rank (3,412,793 in 2017).  
- Maintaining a distinct English‑language presence despite a global audience.  
- Holding multiple identifiers across data platforms (Freebase, Crunchbase, Wikipedia).  

## Body  

### History  
- **2006:** OMGPop was founded as an independent video‑game developer.  
- **Post‑foundation:** Developed a social networking service centered on casual games.  

### Ownership and Corporate Structure  
- **Acquisition:** Later purchased by Zynga, an American social‑game developer founded in 2007 and headquartered in San Francisco.  
- **Status:** Listed as a “former entity” after integration into Zynga’s corporate structure.  

### Products and Services  
- **Core offering:** A social networking service that hosted and promoted casual, shareable games.  
- **Classification:** Recognized as a video‑game developer in the video‑game industry.  

### Online Presence  
- **Website:** http://www.omgpop.com, primarily in English (language code P407 = English).  
- **Web traffic:** Recorded Alexa rank of 3,412,793 on 30 Nov 2017, indicating modest global traffic.  

### Identifiers and Metadata  
- **Aliases:** OMGPOP, omgpop.com, iilwy.  
- **Freebase IDs:** /m/047fxdl, /m/03hczg2.  
- **Crunchbase ID:** omgpop.  
- **Wikipedia:** Article titled “OMGPop” with language versions in German, English, and Chinese; three sitelinks.  
- **Investor:** Linked to Q2616400 (specific investor not detailed).  

### Classification and Language  
- **Instance of:** Video game developer (now a former entity).  
- **Language of work/name:** English.  

These facts collectively outline OMGPop’s origin, its integration into Zynga, and its role as an early social‑gaming platform.

## References

1. [Alexa Internet](https://www.alexa.com/siteinfo/omgpop.com)