# Okay, Google!: An empirical study on voice assistants on consumer engagement and loyalty

> Research article (Psychology and Marketing, 2019) · cited 286× · AI/ML

**Wikidata**: [openalex:W2911095486](https://www.wikidata.org/wiki/openalex:W2911095486)  
**Source**: https://4ort.xyz/entity/okay-google-an-empirical-study-on-voice-assistants-on-consumer-engagement-and-loyalty