# “Oh My God! Buy it!” Analysis on the Characteristics of Anchor’s Speech in Live Broadcast E-Commerce and Purchase Intention: A Linguistic Perspective

> Research article (SAGE Open, 2023) · cited 11× · AI/ML

**Wikidata**: [openalex:W4387223879](https://www.wikidata.org/wiki/openalex:W4387223879)  
**Source**: https://4ort.xyz/entity/oh-my-god-buy-it-analysis-on-the-characteristics-of-anchors-speech-in-live-broadcast-e-commerce-and-purchase-intention-a