# OBIM: A computational model to estimate brand image from online consumer review

> Research article (Journal of Business Research, 2020) · cited 115× · AI/ML

**Wikidata**: [openalex:W3020221404](https://www.wikidata.org/wiki/openalex:W3020221404)  
**Source**: https://4ort.xyz/entity/obim-a-computational-model-to-estimate-brand-image-from-online-consumer-review