# Now is the time: The effects of linguistic time reference and national time orientation on innovative new ventures

> Research article (Journal of Business Venturing, 2021) · cited 55× · AI/ML

**Wikidata**: [openalex:W3190729887](https://www.wikidata.org/wiki/openalex:W3190729887)  
**Source**: https://4ort.xyz/entity/now-is-the-time-the-effects-of-linguistic-time-reference-and-national-time-orientation-on-innovative-new-ventures