# Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers

> Research article (International Journal of Advertising, 2024) · cited 68× · AI/ML

**Wikidata**: [openalex:W4401391124](https://www.wikidata.org/wiki/openalex:W4401391124)  
**Source**: https://4ort.xyz/entity/novelty-vs-trust-in-virtual-influencers-exploring-the-effectiveness-of-human-like-virtual-influencers-and-anime-like-vir