# Novelty seeking as driving factor for fashion apparel innovators: A qualitative investigation

> Research article (Journal of Global Fashion Marketing, 2019) · cited 14× · AI/ML

**Wikidata**: [openalex:W2949762919](https://www.wikidata.org/wiki/openalex:W2949762919)  
**Source**: https://4ort.xyz/entity/novelty-seeking-as-driving-factor-for-fashion-apparel-innovators-a-qualitative-investigation