# Novelty and Primacy: A Long-Term Estimator for Online Experiments

> Research article (Technometrics, 2022) · cited 17× · AI/ML

**Wikidata**: [openalex:W3131754018](https://www.wikidata.org/wiki/openalex:W3131754018)  
**Source**: https://4ort.xyz/entity/novelty-and-primacy-a-long-term-estimator-for-online-experiments