# Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships

> Research article (Journal of the Academy of Marketing Science, 2022) · cited 13× · AI/ML

**Wikidata**: [openalex:W4221023269](https://www.wikidata.org/wiki/openalex:W4221023269)  
**Source**: https://4ort.xyz/entity/not-the-relationship-type-loyalty-propensity-as-a-reason-to-maintain-marketing-relationships