# Not so different after all? A netnographic exploration of user engagement with non-human influencers on social media

> Research article (Journal of Business Research, 2023) · cited 60× · AI/ML

**Wikidata**: [openalex:W4384520756](https://www.wikidata.org/wiki/openalex:W4384520756)  
**Source**: https://4ort.xyz/entity/not-so-different-after-all-a-netnographic-exploration-of-user-engagement-with-non-human-influencers-on-social-media