# Not one segment: using global and local BoP characteristics to model country-specific consumer profiles

> Research article (European Business Review, 2019) · cited 30× · AI/ML

**Wikidata**: [openalex:W2927166673](https://www.wikidata.org/wiki/openalex:W2927166673)  
**Source**: https://4ort.xyz/entity/not-one-segment-using-global-and-local-bop-characteristics-to-model-country-specific-consumer-profiles