# Nonmarket strategy research: systematic literature review and future directions

> Research article (Journal of Business Economics, 2017) · cited 49× · AI/ML

**Wikidata**: [openalex:W2741740397](https://www.wikidata.org/wiki/openalex:W2741740397)  
**Source**: https://4ort.xyz/entity/nonmarket-strategy-research-systematic-literature-review-and-future-directions