# Non-conformance in apparels: exploring online fashion retail in India

> Research article (Journal of Fashion Marketing and Management, 2019) · cited 11× · AI/ML

**Wikidata**: [openalex:W2942513510](https://www.wikidata.org/wiki/openalex:W2942513510)  
**Source**: https://4ort.xyz/entity/non-conformance-in-apparels-exploring-online-fashion-retail-in-india