# NOISE: How to overcome the high, hidden cost of inconsistent decision making

> Research article (Harvard business review, 2016) · cited 156× · AI/ML

**Wikidata**: [openalex:W2566818341](https://www.wikidata.org/wiki/openalex:W2566818341)  
**Source**: https://4ort.xyz/entity/noise-how-to-overcome-the-high-hidden-cost-of-inconsistent-decision-making