# No future without the past? Predicting churn in the face of customer privacy

> Research article (International Journal of Research in Marketing, 2016) · cited 42× · AI/ML

**Wikidata**: [openalex:W2465783354](https://www.wikidata.org/wiki/openalex:W2465783354)  
**Source**: https://4ort.xyz/entity/no-future-without-the-past-predicting-churn-in-the-face-of-customer-privacy