# New-Technology Startups Seeking Pilot Customers: Crafting a Pair of Value Propositions

> Research article (California Management Review, 2018) · cited 47× · AI/ML

**Wikidata**: [openalex:W2807702786](https://www.wikidata.org/wiki/openalex:W2807702786)  
**Source**: https://4ort.xyz/entity/new-technology-startups-seeking-pilot-customers-crafting-a-pair-of-value-propositions