# New Perspectives on Base of the Pyramid Strategies

> Research article (Business & Society, 2022) · cited 22× · AI/ML

**Wikidata**: [openalex:W4306173688](https://www.wikidata.org/wiki/openalex:W4306173688)  
**Source**: https://4ort.xyz/entity/new-perspectives-on-base-of-the-pyramid-strategies