# New conceptualization and measurement of corporate identity: Evidence from UK food and beverage industry

> Research article (Journal of Business Research, 2019) · cited 28× · AI/ML

**Wikidata**: [openalex:W2938009761](https://www.wikidata.org/wiki/openalex:W2938009761)  
**Source**: https://4ort.xyz/entity/new-conceptualization-and-measurement-of-corporate-identity-evidence-from-uk-food-and-beverage-industry