# Neuromarketing and the “poor in world” consumer: how the animalization of thinking underpins contemporary market research discourses

> Research article (Consumption Markets & Culture, 2016) · cited 35× · AI/ML

**Wikidata**: [openalex:W2342944275](https://www.wikidata.org/wiki/openalex:W2342944275)  
**Source**: https://4ort.xyz/entity/neuromarketing-and-the-poor-in-world-consumer-how-the-animalization-of-thinking-underpins-contemporary-market-research-d