# Neural resonance in consumers' right inferior frontal gyrus predicts attitudes toward advertising

> Research article (Psychology and Marketing, 2021) · cited 16× · AI/ML

**Wikidata**: [openalex:W3171744808](https://www.wikidata.org/wiki/openalex:W3171744808)  
**Source**: https://4ort.xyz/entity/neural-resonance-in-consumers-right-inferior-frontal-gyrus-predicts-attitudes-toward-advertising