# Netnography as a tool for understanding customers: implications for service research and practice

> Research article (Journal of Services Marketing, 2018) · cited 215× · AI/ML

**Wikidata**: [openalex:W2889719935](https://www.wikidata.org/wiki/openalex:W2889719935)  
**Source**: https://4ort.xyz/entity/netnography-as-a-tool-for-understanding-customers-implications-for-service-research-and-practice