# Negative online reviews of popular products: understanding the effects of review proportion and quality on consumers’ attitude and intention to buy

> Research article (Electronic Commerce Research, 2018) · cited 48× · AI/ML

**Wikidata**: [openalex:W2790777273](https://www.wikidata.org/wiki/openalex:W2790777273)  
**Source**: https://4ort.xyz/entity/negative-online-reviews-of-popular-products-understanding-the-effects-of-review-proportion-and-quality-on-consumers-atti