# Negative eWOM and perceived credibility: a potent mix in consumer relationships

> Research article (International Journal of Retail & Distribution Management, 2022) · cited 25× · AI/ML

**Wikidata**: [openalex:W4300961690](https://www.wikidata.org/wiki/openalex:W4300961690)  
**Source**: https://4ort.xyz/entity/negative-ewom-and-perceived-credibility-a-potent-mix-in-consumer-relationships