# Need for Uniqueness Determines Reactions to Web-Based Personalized Advertising

> Research article (Psychological Reports, 2018) · cited 14× · AI/ML

**Wikidata**: [openalex:W2790697860](https://www.wikidata.org/wiki/openalex:W2790697860)  
**Source**: https://4ort.xyz/entity/need-for-uniqueness-determines-reactions-to-web-based-personalized-advertising